safefood is an all-island implementation body set up under the British-Irish Agreement with a general remit to promote awareness and knowledge of food safety and nutrition issues on the island of Ireland.
Our activities include:
safefood wants to create an environment where consumers eat safely and healthily, therefor our mission statement is to contribute to public health and well-being, by promoting safety and healthy eating on the island of Ireland.
In order to fulfil our strategy, we recognise that there has to be a strong ethos which embodies the vision and mission statements, this ethos is fundamental and underpins the overall organisational culture. These values and behoaviours are the core of the organisation.
What do we do
safefood places the consumer at the centre of its marketing and communications activities when communicating messages of food safety, food hygiene and nutrition on the island of Ireland.
safefood’s messages are based upon solid scientific data and consumer research to assess the needs of the population on the island of Ireland. These messages are delivered through traditional and new media outlets, consumer and stakeholder events, sponsorship, advertising, direct marketing, public relations and communication with industry and stakeholders.
In brief safefood focusses on the following six pillar: